Thursday, 9 September 2010

Razor Light Boxes Premiere at the IMAX



Razor ultra slim LED light boxes (http://www.w-co.co.uk/razor-led-light-box.php) were supplied in large 6-sheet and 30” x 40” sizes to the prestigious BFI IMAX cinema at London Waterloo with the UK's biggest cinema screen. Due to the high quality, slim line nature and high brightness of the Razor light box, it was seen as the perfect solution to advertise the biggest upcoming 3D movies on the most sophisticated motion-picture projection system in the world. Along with the Razor LED light boxes W&Co also supplied custom RGB colour changing LED Light Walls (http://www.w-co.co.uk/led-feature-wall.php) complete with toughened glass fronts for the IMAX`s brand new custom made ticket counter. Each RGB light wall came complete with its own DMX controller which allows easy control over what colours and sequence of colours the user wants to display.
The BFI (British Film Institute) were really blown away with the illuminated displays and commented, “The BFI IMAX cinema in Waterloo is one of the highest grossing IMAX cinemas in the World and as part of a refurbishment project we installed W&Co light boxes to advertise our current and future presentations. Being one of the most technologically advanced cinemas in Europe we wanted to present this image to our customers in everything we do and W&Co LED light boxes provide a modern and energy efficient solution. Maintenance requirement is minuscule compared with old florescent tube light boxes and the running costs are substantially less, by our calculation they should pay for themselves in 24 months just with the energy savings.”

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