E4 Udderbelly Magners Pasture Flex Face Light box sign

A large Flex Face Light Box (http://www.w-co.co.uk/flex-face-light-box.php) was produced for E4 to promote the ‘Magners Pasture’ at the E4 Udderbelly entertainment destination in London. The E4 Udderbelly is a unique venue in the form of a giant upside-down purple cow! Music, theatre, circus and comedy events are being hosted in the Udderbelly throughout the summer outside the Southbank Centre.


The cow shaped ‘tent’ is accompanied by the ‘Magners Pasture’ an outdoor dining and drinking area with giant Connect 4 and outdoor LCD screens showing Wimbledon and World Cup football. The Flex Face Light box is displayed at the entrance of the Magners Pasture directly on the Southbank and when illuminated it can be seen from the opposite bank of the River Thames!

W&Co managed to turn this project around extremely quickly due to the short lead-time and the client was extremely happy with the result. Flex Face light boxes are ideal for these type of large format outdoor illuminated signs and the backlit PVC banner material ensures durability for outdoor applications.

For more information on Flex Face light boxes please follow this link: http://www.w-co.co.uk/flexiface_light_box.php. Or for more details on a range of other light box solutions please check out this page: http://www.w-co.co.uk/light_boxes.php