Simply Be, the catalogue brand that specialises in larger size
womenswear, wanted to bring their plus-size fashion range to the high
street and has opened two brand new stores in Liverpool and Bury with an
aim of giving customers the ultimate shopping experience. This
fantastic shopping experience is enhanced by the large format
illuminated graphics positioned around the new stores which adds to the
wow factor the stores generate. Simply Be knew they wanted large format light boxes (http://www.w-co.co.uk/large-format-lightboxes.php) for the new stores and when they saw W&Co's LED Fabric Face light box systems they knew they had the perfect solution.
Utilising the Frameless Fabric Face LED light boxes (http://www.w-co.co.uk/fabric-face-light-boxes-wall.php)
in both 40mm and 100mm depths, the store was designed to have a range
of light boxes installed from the entrance all the way through to the
state of the art changing rooms at the back. The Fabric Face system is
so versatile that the same profile can be used in a variety of locations
and sizes without compromising the look and functionality of the
display. A large majority of the 40mm deep LED light boxes, the 'Fabric
Face 40' were manufactured at 2.7m high x 750mm wide, a size not
realistically possible for snap frame light boxes, and these were
cleverly mounted to a sliding rail system which revealed shelving for
extra stock of clothing behind. The 100mm deep 'Fabric Face 100' light
box was reserved for even bigger light boxes with the largest being
2043mm x 1865mm installed at the end of the cash desk. These units can
be fully recessed which allowed them to be used not only flush and
surface mounted but also within a custom built desk.
Another advantage of using W&Co's Frameless Fabric Face system is
that when the store comes to change their artwork it can be printed onto
the special backlit material and simply posted to the store for the
shop staff to fit themselves within minutes, without having to rely on a
team of specialist shop-fitters to update their image. This will make a
big saving over the coming years. The energy efficient LED's will also
make a big saving on the stores electricity costs which could be up to
80% less than if they had installed fluorescent tube illuminated
displays.
In addition to the graphic light boxes we were also given the opportunity to supply some more architectural feature lighting in the form of the LED Illuminated Ceiling Discs which were hung from the ceiling in the Bury store. We custom built the 2300mm diameter ceiling discs using the same principal of the Fabric Face graphic light boxes but just leaving the tensioned fabric unprinted and plain white. Normally ceiling lighting like this can be extremely expensive but our fabric face system offers a high quality alternative at a fraction of the cost.
In addition to the graphic light boxes we were also given the opportunity to supply some more architectural feature lighting in the form of the LED Illuminated Ceiling Discs which were hung from the ceiling in the Bury store. We custom built the 2300mm diameter ceiling discs using the same principal of the Fabric Face graphic light boxes but just leaving the tensioned fabric unprinted and plain white. Normally ceiling lighting like this can be extremely expensive but our fabric face system offers a high quality alternative at a fraction of the cost.
The big opening at the Liverpool store was attended by some well known celebrity soap stars including Lisa Riley from (Emmerdale) and Katy Cavanagh (Coronation Street).
