Flutterbyes Christmas Popup Shop

Tasked with the fit out of Flutterbyes’s brand new Christmas popup shop in Bluewater, W&Co installed temporary signage and graphics to create big impact for low cost and short term use.

Using the same style of custom signage design installed at the Lakeside store, the Flutterbyes fascia sign was hung in the store window and suspended from the ceiling as a temporary solution, but also allowing the sign to be reused permanently at a later date. Built-up 3D halo illuminated letters were mounted to a vinyl decorated sign tray.

Vinyl graphics were applied to the external panels on the side of the store, while cut vinyl Christmas slogans were applied throughout the interior. To maintain a strong brand identity, Flutterbyes utilised the same colour palette and style of decor used in existing stores, while exchanging their trademark butterfly motifs for snowflakes and baubles to suit the Christmas theme of the popup store.

Subtle snowflake-shaped window manifestations were produced from cut frosted vinyl and applied the glass to complement the range of products in the window as well as the fascia signage.

Using self-adhesive vinyl throughout the store was ideal for Flutterbyes’s temporary space as they were able to achieve the desired effect while having the advantage of being able to easily remove the graphics after Christmas. All the self adhesive vinyl and digital wallpaper was produced in-house utilising W&Co’s new large format latex printer.

For this project W&Co produced a number of digital 3D renders and worked closely with the client to establish a clear and concise understanding of all their requirements and furthermore enabling them to have their designs approved by the Bluewater centre management prior to installation which took place on site out of hours to meet their Saturday store opening deadline.

BMW Park Lane, Basement Handover Bay Refurbishment

Having worked successfully with BMW on previous projects W&Co were contacted to assist them with their basement handover bay refurbishment at their flagship store on London’s Park Lane. BMW wanted to brighten up their otherwise gloomy basement area with large format graphics and the ‘FabriLite’ fabric face light box was chosen as the ideal solution to cover a number of the large plain white walls. A range of units were built to custom sizes, the largest being a huge 8m wide! W&Co worked closely with the design team to create a range of exciting graphics that give the impression that the customer's new car has driven straight out of the design!

For more information and photos of our previous work with BMW please see the following link: http://www.w-co.co.uk/bmw-lightboxes.php 

Fabric face light box the height of fashion in Mayfair

 

High end ladies clothing brand, Whistles, have recently opened a new flagship store on Dover Street in Mayfair, London and W&Co were privileged to be selected for the project to supply a large fabric face light box.

The brief was to produce an ultra slim (40mm) unit at 800mm x 3000mm without compromising on quality, with bright and even LED illumination. W&Co were able to deliver the unit to site within 3 weeks ensuring that it was installed in plenty of time for the opening of the store.

The FabriLite Slim light box with a changeable tension fabric face was supplied with a high quality full colour dye-sublimation textile print to catch the eye of shoppers and passersby. The slim design and even cool white illumination suit the brand’s sleek and minimalist style, complimenting the white walls and large windows featured in this store.

W&Co are continuing to work with Whistles on exciting new store projects throughout the UK.

http://www.w-co.co.uk/fabric-face-light-box-slim.php

W&Co help drive sales at BMW Park Lane

Following success with previous car showroom display projects at BMW Westminster, W&Co were invited to produce a range of light boxes for a new state of the art showroom in Mayfair, London - BMW Park Lane. A selection of illuminated and non-illuminated fabric face displays were custom made to showcase a wide range of classic and modern BMW models on display. The frameless, chrome finished units, many LED illuminated, compliment the high quality brand and create a stunning backdrop within the contemporary showroom space. 

  

One particularly large format Fabric Face Light Box, within the Motorrad display area of the showroom, reaches five and half metres high and actually spans two floors of the building.

The lightboxes were chosen not only for their high quality build and frameless design, but also because they offer the client the flexibility to easily replace and/or reuse the dye-sublimation printed textile graphics. W&Co Fabric Face systems offer a front loading graphic change whereby a rubber lip easily pushes into the face of the unit by hand without the need for specialist tools or installation teams.

For further information and images of our full range of Fabric Face light boxes and non-illuminated Fabric Frames please visit the following link... http://www.w-co.co.uk/fabric-face-light-boxes.php

W&Co signage flying high at Stansted Airport

Business magnate, Mohamed Al-Fayed, is the proud owner of a brand new £12m luxury private jet centre at Stansted Airport, in Essex, and W&Co were privileged to be awarded the contract for supplying and installing the huge "fayair" illuminated built up letters to both sides of the high-spec hangar complex built by LPL Construction.

W&Co worked closely with the LPL Construction team over 4 days to overcome the difficult task of lifting the giant 4m high individual letters into place using a 53m lifting platform – the 6 letters on either side of the complex span a massive 15m, the biggest illuminated built up letters (http://www.w-co.co.uk/built-up-lettering.php) that W&Co have ever supplied. The letters were manufactured from RAL 'Sky Blue' powder coated aluminium and halo illuminated with high quality LEDs. Oversized flat cut letters (http://www.w-co.co.uk/flat-cut-lettering.php) were installed behind each of the letters and finished to match the colour of the external hangar cladding to act as a reflector plate and to ensure even halo illumination.

Mr Al Fayed visited throughout the project and personally told the site team that he was very impressed with the high quality of all the work undertaken.

If the above project has caught your eye why not check out the new custom signs section of our website. We have a broad range of illuminated signs, built up lettering, flat cut lettering, sign trays, post and panel signs and monoliths. 

Many of these signs can be completely custom made to suit your requirements. For more information please see the following link:  http://www.w-co.co.uk/custom_signs.php

Simply Be Light Up High Street

Simply Be, the catalogue brand that specialises in larger size womenswear, wanted to bring their plus-size fashion range to the high street and has opened two brand new stores in Liverpool and Bury with an aim of giving customers the ultimate shopping experience. This fantastic shopping experience is enhanced by the large format illuminated graphics positioned around the new stores which adds to the wow factor the stores generate. Simply Be knew they wanted large format light boxes (http://www.w-co.co.uk/large-format-lightboxes.php) for the new stores and when they saw W&Co's LED Fabric Face light box systems they knew they had the perfect solution. 

Utilising the Frameless Fabric Face LED light boxes (http://www.w-co.co.uk/fabric-face-light-boxes-wall.php) in both 40mm and 100mm depths, the store was designed to have a range of light boxes installed from the entrance all the way through to the state of the art changing rooms at the back. The Fabric Face system is so versatile that the same profile can be used in a variety of locations and sizes without compromising the look and functionality of the display. A large majority of the 40mm deep LED light boxes, the 'Fabric Face 40' were manufactured at 2.7m high x 750mm wide, a size not realistically possible for snap frame light boxes, and these were cleverly mounted to a sliding rail system which revealed shelving for extra stock of clothing behind. The 100mm deep 'Fabric Face 100' light box was reserved for even bigger light boxes with the largest being 2043mm x 1865mm installed at the end of the cash desk. These units can be fully recessed which allowed them to be used not only flush and surface mounted but also within a custom built desk.

Another advantage of using W&Co's Frameless Fabric Face system is that when the store comes to change their artwork it can be printed onto the special backlit material and simply posted to the store for the shop staff to fit themselves within minutes, without having to rely on a team of specialist shop-fitters to update their image. This will make a big saving over the coming years. The energy efficient LED's will also make a big saving on the stores electricity costs which could be up to 80% less than if they had installed fluorescent tube illuminated displays.

In addition to the graphic light boxes we were also given the opportunity to supply some more architectural feature lighting in the form of the LED Illuminated Ceiling Discs which were hung from the ceiling in the Bury store. We custom built the 2300mm diameter ceiling discs using the same principal of the Fabric Face graphic light boxes but just leaving the tensioned fabric unprinted and plain white. Normally ceiling lighting like this can be extremely expensive but our fabric face system offers a high quality alternative at a fraction of the cost.

 

The big opening at the Liverpool store was attended by some well known celebrity soap stars including Lisa Riley from (Emmerdale) and Katy Cavanagh (Coronation Street). 

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